Just before Christmas Carina chatted to Parentfolk Magazine…



ParentFolk met Carina Walsh, owner of Wirral based independent boutique, Smudge Kids, to talk clothing, kids and Christmas.

What gave you the idea to start SmudgeKids? 
I had been involved in starting and establishing Smudge Boutique, a womenswear  store run by my mother and sister, with stores in West kirby and Liverpool, then I  had my little boy. Having my little boy brought about new challenges and passions  and sparked a new creative interest in me. I loved my involvement in Smudge   Boutique and I began to notice a lack of quality kidswear locally that was cool and  contemporary, but high quality and made of quality materials without breaking the  bank, in particular for boys and little ones once they had grown out of baby clothes.  This got me thinking about a kids brand, that, coupled with a desire to build a great  future for my little boy with him involved and as the inspiration, meant Smudge Kids was a no brainer for me and that was it.


To read the full interview click here

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